Toronto Cannot Afford
Toronto – for Elevator Design Studio
Brand Program – Toronto Cannot Afford is an independent political action group with a mandate to provide information on the political record of Toronto Mayoral candidate Rob Ford. A no nonsense brand backed up by a hard hitting social and postering campaign focusing on the dubious words and actions punctuating his career as councillor. One week into the launch the site had 20,000 views, was featured nationally (including Quebec) in the press, and after two weeks the polls saw a shift of 10% away from Ford, whom ultimately was elected. During his tenure, the social following for the group grew further as his conduct was documented, and proved to be influential in stopping his brother Doug from winning the seat in the following election.