New York – for Calibre Design
Brand Program – IZOD is a sporting lifestyle clothing brand that was looking to re-boot and revitalize their image. They prided themselves on their long and celebrated heritage, and were wanting to modernize and carve out a position for themselves in a younger segment. A focus on an active, vibrant and youthful narrative was presented to franchisees though brand books and collateral, and implemented around the world at point of purchase. The brand saw a resurgence in brand visibility and sale, and has become a consistently strong performer for it’s parent company. The brand image coffee table book won a Gold Graphis award.