Toronto – Freelance

Identity – The Long and Short is a blog about design that has been set up as a resource for small to medium business as they navigate the world of visual communication. They pride themselves on having a no-nonsense approach to proving information, through the blog, youtube and social media. The identity was developed to be uncomplicated and matter of fact, indicative of the simple word, and yet typographically playing on the two personalities whom the blog is named for.