Toronto Cannot Afford
Toronto – for Elevator Design Studio
Website – Toronto Cannot Afford is an independent political action group with a mandate to provide information on the political record of Toronto Mayoral candidate Rob Ford. A no nonsense organization backed up by a hard hitting social and postering campaign focusing on the dubious words and actions punctuating his career as councillor. The website was developed as a conduit for information for prospective voters and a resource for political activists, to down load posters and graphics for social, and was being updated on a daily basis, due to the fluid nature of the election. One week into the launch the site had 20,000 views, was featured nationally (including Quebec) in the press, and after two weeks the polls saw a shift of 10% away from Ford.