London – for Elevator Design Studio
Identity – Fitting between two already existing segments within a business Fintech Marketplace is aimed at three key audiences, fintech companies, financial service companies and investors. The Marketplace provides a structured searchable directory of available new technologies, and also provides sample solutions showcasing these new techs in end-to-end workflows, and creates a front door for the primary segment of the business. The new brand depicts a coming together of tech in a dynamic directional and structured way, connecting back to the other two brands and adding to the family narrative, while standing distinctly on its own. The new initiative added to the value offering of the organisation, which led to its successful sale later that year.