New York – for Calibre Design
Annual Report – Calvin Klein is a major fashion brand with offerings across many retail segments. They had just been bought by PVH and were looking to have their brand presented to shareholders, in a way that showcased it’s long term investment potential, and confirmed that under new management, the brand was going to build on it’s already recognizable identity. The report was developed as a platform to let Calvin Klein shine, emphasizing, it’s global reach, broad segment engagement, and iconic status. Calvin Klein has increased it’s share in emerging markets and performed very strongly for it’s parent company.