New York – for Calibre Design

Branding Program – Van Heusen is a men’s shirt and apparel fashion brand, that was looking to consolidate their market share after gaining world wide rights to the name. A fresh look to the brand was established to capture the essence of the marks history while presenting it as a dynamic new offering. The new brand manual and accompanying coffee book, along with POP collateral excited franchisees and investors, and reestablished the brand as the market leader, which went on to be the number one seller of men’s shirts in the world.