Toronto – for Elevator Design Studio

Identity – Elevator Design Studio is a boutique design organization that has gone through an evolution over the years, starting by providing non for profit and cultural organizations visual communication strategies, and moving on to bring more of a focus on branding programs. And with it a more streamlined identity was needed to reflect the new direction. The identity was developed to reiterate the idea that the most effective brands communicate with minimal and simplistic ease, with the design alluding to momentum in an upward direction yet with a solid, no-nonsense and reliable feel.