Toronto – for Calibre Design

Branding Program – Meritas is a financial investment firm that is a pioneer in ethical funds and investment options. Before Corporate Social Responsibility became a buzz word, Meritas researched and developed funds that comprised of organizations that embraced social and environmental sustainability, providing long term stable return. The brand was developed to have a simple and understated focus on the environment, and synergy across concerns, with moving forward globally as the over reaching theme. The company grew to have the biggest and most diverse offering of ethical funds in Canada.